The interviews and reporting for this story were conducted in 2024.

Beed, situated in the heart of Marathwada, Maharashtra, faces significant challenges due to its arid landscape and ongoing water scarcity. With insufficient rainfall and a declining water table, agriculture in the region is a constant struggle, particularly for crops that require abundant water.

Amid these difficulties, Parmeshwar Thorat has defied the odds by becoming a pioneer in avocado farming. “I wanted to move away from traditional crops (like pomegranates) and try something unique and innovative — something no one else was doing in Beed,” Parmeshwar tells The Better India.

This desire led him to explore the untapped potential of avocado farming.

Avocado, a fruit celebrated for its nutritious value, was relatively unknown in the Marathwada region. Its growing demand stems from its benefits for managing blood pressure, diabetes, and heart health. “I delved deep into research about the fruit and its advantages. I realised it could be a game-changer not just for my family but for the entire community,” he explains.

The avocado has come to symbolise Parmeshwar’s dedication, adaptability, and entrepreneurial spirit. A man of humble beginnings with ambitious dreams, his journey is a tale of perseverance and sustainable farming — demonstrating that even in one of India’s harshest agricultural environments, innovation can thrive.

Avocado farming in challenging conditions

Parmeshwar, who comes from a family of farmers, grew up immersed in the rhythms of rural life. Agriculture became his way of honouring his family’s legacy. “I always wanted to follow in my father’s footsteps — not just to carry on the family tradition, but to support him in his work,” he shares.

After earning a diploma in agriculture, his path became clear. He pursued the course to enhance his skills and deepen his understanding of farming.

The turning point came when he started considering the future of agriculture in his region. He realised that to make a meaningful impact, he needed to innovate and focus on sustainable crops that could thrive in the region’s challenging environment.

The idea for avocado farming first took root in 2018 when Parmeshwar visited........

© The Better India