In today’s world, where sustainability is becoming increasingly important, several fashion entrepreneurs are redefining the industry by focusing on eco-friendly practices. These trendsetters are not only transforming how we view fashion but are also making a significant impact on reducing waste, promoting fair trade, and using innovative materials.

Let’s explore five such sustainable fashion startups that are paving the way for a greener, more conscious future.

1. Juhu Beach Studio (JBS)

Prakruthi Rao and Akshara Mehta, co-founders of Juhu Beach Studio (JBS), turn textile waste into unique, handcrafted products with a focus on sustainability. Both NID Ahmedabad graduates, they use textile scraps from local manufacturing units and discarded materials from abroad. “We always knew that we wanted to work with waste,” says Prakruthi.

JBS employs an all-women team, offering a supportive, inclusive work environment. “When we started this brand we were very keen on having an all-women team. Because the traditional workplace has not been designed to take into account all the other things a woman is expected to do in her home. We designed this workspace to accommodate that,” shares Prakruthi.

The duo’s designs are influenced by the materials they source, creating polished, desirable products from waste. “We wanted our products to be designed in such a way that someone who cares about sustainability finds something........

© The Better India