Parents rarely compromise when it comes to their children. From the food they eat to the clothes they wear, every choice is made with care. But sometimes, it’s the smallest, most routine decisions, like picking a baby lotion or shampoo, that bring the biggest questions. Is this truly safe? Can I trust what’s written on the label?

For Ghazal Alagh, these weren’t just passing doubts. They became deeply personal when her infant son developed skin issues, pushing her into a spiral of research, label-reading, and second-guessing products she once trusted. 

What she discovered was unsettling: despite the abundance of options, finding genuinely toxin-free, transparent baby care products in India was far from easy.

That moment of concern, confusion, and ultimately clarity didn't just change how she shopped as a parent, but it became the seed of what would eventually grow into Mamaearth — a brand built on the promise of safe, natural, and transparent products for families.

From Gurgaon to global ideas

Born and raised in Gurgaon, Ghazal’s journey didn’t begin in entrepreneurship. She studied computer applications at Panjab........

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