Originally reported and written in March 2023, this story has been republished as part of our archival content.

Thinles Singhey, a 35-year-old resident of Ladakh, who was pursuing his MBA in Human Resource Management from the Central University of Jammu at the time, was back home for the holidays.

It was during this time that he had a chance encounter with a traveller from Kerala, who was also a practising doctor. As the two got talking, the conversation turned towards the local flora, and they bonded over a mutual love for local herbs and plants with potential.

Intent to share the potential of North India in this domain, Thinles began talking about the sea buckthorn and all it had to offer. A few weeks later, while the doctor returned to Kerala and his practice, these conversations left Thinles feeling restless.

“Having spoken so much about the wonderful berry, it got me thinking about how amazing it would be to start a small venture making juices and other products from this,” Thinles tells The Better India. “That was the moment that Jimpo was conceived.”

Jimpo in Ladakhi translates to ‘Tasty’ or ‘Tasty treat’.

Also known as a ‘magical plant’ in North India, sea buckthorn belongs to the berry family. It is said to be one of the only plants on the face of the earth that contain all types of omegas — omega - 3, 6 and 9 and rare omega 7 — which helps in bodybuilding and maintaining a healthy body.

A prime energy source, omega helps keep the heart, lungs, blood vessels and immune system working the way they should.

Science also suggests that the plant is a........

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