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Love bombing hits the market in revenge of the DORKs

10 0
28.07.2025

Call it Reddit revenge or investor amateur hour, but the return of the meme stocks is in full swing again with a new collection of clapped-out US long-shot stocks off and racing on markets.

And maintaining our love of catchy sharemarket monikers (like the term “magnificent seven” for those large dominant tech stocks), the latest batch of meme shares receiving oversized investor love-bombs is the “DORKs”.

An ad campaign featuring US actor Sydney Sweeney sent American Eagle stocks soaring. Credit:

D is for Krispy Kreme (its sharemarket ticker is DNUT), O is for real estate company Opendoor, R is for Rocket Lab (a New Zealand-founded rocket company), and K stands for Kohl’s, a struggling US department store chain.

Revenge of the DORKs will make a lucky few – the authors of the frenzy – very wealthy, but if history is a guide, will leave plenty of carnage for those who jumped on the bandwagon too late.

At various points over the past week, each of the above companies has experienced a massive........

© The Age