Lupine flowers and fog along Bald Hills Road, California.

In an Instagram video posted Friday by Redwood National Park, a botanist strikes poses within a “superbloom,” beckoning visitors to come experience the elaborate display of purple flowers. “I have something to show you,” the employee says while reclining in the grass, as the camera pans up to reveal a sea of spiky lupine flowers behind her.

“Lupine Superbloom at Redwood,” purple text overlay reads.

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The invitation may feel surprising, considering California’s fraught relationship with its superblooms and the environmental damage the springtime spectacles have been known to cause. Some conservationists even take issue with the word “superbloom,” due to its tendency to draw unruly crowds that trample the flowers.

But the official announcement is not without precedent: Death Valley National Park trumpeted its own bloom in March. And certainly, the National Park Service has good reasons for wanting to educate Americans about the treasures within their national parks. In grabbing viewers’ attention with information about where to see a superbloom, the botanist also gets to explain why they’ve proliferated this year — and, crucially, how to responsibly appreciate them.

Lupine flowers in Redwood National Park in California.

Off a remote road within Redwood National Park, more than a six-hour drive from San........

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