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There is no one left to sell Trump’s war

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01.04.2026

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There is no one left to sell Trump’s war

One month into his war of choice with Iran, Donald Trump will finally address the nation on Operation Epic Fury

Published April 1, 2026 12:25PM (EDT)

Tonight, on April Fools’ Day — the first night of Passover, with the bond markets closing early tomorrow ahead of Good Friday — Donald Trump will finally address the American people about the war he started with Israel in Iran. It has taken him more than a month to do so. 

The administration seems to believe that if it can just find the right messenger or the right primetime moment, the narrative for war will click into place. But the timing of Trump’s address, after weeks of deflection and delay, dropped into a narrow window between market closures, feels revealing. Trump’s war in Iran is built on so many contradictions that MAGA’s disciplined propaganda machine of administration officials, media outlets like Fox News, podcasters and influencers is starting to crack under the strain.

For weeks the president has tried to outsource the job of selling the war to the American people, first to the Pentagon, as former Fox News anchor turned Secretary of Defense Pete Hegseth was supposed to be the perfect vessel for this message.

For weeks the president has tried to outsource the job of selling the war to the American people, first to the Pentagon, as former Fox News anchor turned Secretary of Defense Pete Hegseth was supposed to be the perfect vessel for this message. Bombastic, unwaveringly loyal and constitutionally incapable of doubt, Hegseth has stood at the Pentagon podium for four weeks and attacked reporters, called dead service members a PR operation designed to make “the president look bad” and belligerently........

© Salon