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These Small Business Owners Explain How Trump's Tariffs Are More of an 'Existential Crisis' Than COVID

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Tariffs

Jack Nicastro | 10.30.2025 11:55 AM

President Donald Trump has imposed tariffs on $2.2 trillion worth of imported goods, claiming they protect domestic producers. Ironically, American small businesses are among those bearing the heaviest burden of these taxes. Now, these businesses are telling their stories. Recently, a group of over 700 small businesses joined forces by forming We Pay the Tariffs, a coalition that contends Trump's trade policies have caused irreparable harm.

Included in this group is Wild Rye, a women's outdoor apparel brand founded in 2016. Cassie Abel originally launched Wild Rye as an American-made brand, but........

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