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The Psychology Behind “Us vs. Them” Thinking

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yesterday

We live in an era where division feels like the default. Whether it’s politics, public health, education, or technology, people pick sides. Polarization is the new normal.

From DEI, book bans, and immigration to remote work and artificial intelligence, regardless of the topic, one fundamental dynamic underlies every hot-button polarized debate, and it’s connected to psychology.

When we choose sides in a polarized debate, we fulfill certain psychological needs that usually fly under the radar of our awareness—our need for belonging, a feeling of control, and personal meaning.

Until we recognize these hidden drivers, we’ll keep talking past each other, getting stuck in cycles of misunderstanding and even outrage. We’ll also miss the opportunity to connect, collaborate, and find solutions in productive ways that solve problems and make things better for everyone involved, whether you’re in the boardroom, classroom, or living room.

It’s an inconvenient truth. Polarization feels good.

In a world that often feels uncertain and overwhelming, taking a strong stand alongside a community of people who share similar views can feel comforting. When we adopt a polarized worldview, we know who we are and what we’re supposed to believe, and as a result, who we’re against.

Choosing sides in a polarized debate gives us:

Research backs this up. Social identity theory, for example, describes why people categorize themselves into groups to make sense of the world and enhance

© Psychology Today