If there’s one truth about doing business across cultures, particularly in Asia, it’s this: Respect is everything.

In Western contexts, negotiations are often approached with a focus on outcomes: fast decisions, clear positions, and direct communication. But in many Asian cultures, the process is just as important as the result. And that process is shaped by deeply held values like respect, hierarchy, trust, and, importantly, saving face.

On the other hand, losing face occurs in a negotiation when a party is embarrassed and loses

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