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Are Sam Altman and Jony Ive Creating Cognitive Hardware?

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One is the architect of our modern AI landscape—the force behind GPT, the scaffolding of synthetic thought. The other is the design mind who sculpted the iPhone, the Apple Watch, and arguably, the emotional resonance of personal technology. Now they’ve joined forces. OpenAI has acquired Ive’s design firm, LoveFrom, for $6.5 billion in stock. And they’ve been working on something—quietly, deliberately—for two years.

I certainly don't know what it is.

But we do know what it’s not. It’s not a phone. Not a headset. Not a wearable. Altman has said that explicitly. And that leaves us with a fascinating blank canvas. What comes after screens? After apps? After interfaces?

I believe we are witnessing the dawn of cognitive hardware—not a device you use, but a presence you live with.

In........

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