THE post-Covid world has seen rapid technological advancement in public health.

Many countries are turning to science-backed research and evidence-driven innovations to strengthen their healthcare systems. Pakistan, however, faces an urgent challenge. Our resources are stretched thin and geared towards reactive measures rather than proactive policies. We need an overhaul which focuses on long-term improvements over short-term wins. Global evidence has shown that Harm Reduction has proven effective in addressing complex public health challenges, particularly in reducing smoking-related diseases. In Pakistan, tobacco control policies remain largely focus on awareness rather than providing meaningful alternatives. By incorporating scientifically proven reduced-risk products in tobacco control efforts, Pakistan could unlock incredible improvements in public health.

As technology and science reshape tobacco control worldwide, Pakistan has a unique opportunity to learn from global best practices and avoid the pitfalls of prohibition. Burning tobacco releases over 7,500 chemicals, around 150 of which harm human health. The real danger lies not in nicotine but in combustion. Professor John Newton, Director........

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