Jess Gildenhuys was in Card Factory's Hardwick Road store in King's Lynn with her husband Josh Gildenhuys, 33, buying her mum a birthday card when the couple spotted gender reveal confetti cannons and balloons for sale.

The 33-year-old had just had her 20-week ultrasound that morning, and the doctor put the gender of her baby in an envelope as she was planning on having a gender reveal party with her family.

The soon-to-be mum-of-three wanted to buy the items, but first checked with a staff member that the store could ensure the colour of the products could be kept a secret from her and her husband.

The retailer have offered their 'sincere apologies' to Jessica (Image: Kennedy News/Google Maps) Jess, owner of her own business, Hello Moon Crystals, claims the staff member told her they could keep the gender a secret from her by removing the labels from the cannons.

However, the business owner said that when the couple went to buy the items, the colour of the confetti cannon came up on a........

© Norwich Evening News