In a statement, the club revealed BetWright's logo will be "proudly displayed on the back of the men’s first team shorts".

BetWright’s branding will also be featured on advertising boards at the 27,000-capacity Carrow Road and the firm will collaborate on campaigns such as the installation of defibrillators across the county.

The brand's logo will appear on the back of the first team's shorts(Image: Norwich City Football Club)

It comes after the club backed out of an affiliation with the........

© Norwich Evening News