Gareth Clarke, who has more than 7,000 followers on the app, posted a bemused video encountering the labyrinth of Roys stores in Hoveton.

The video went up just three days ago but has already amassed more than 2.5 million views on the social media platform.

@garfunklez i fear we stumbled upon something greater than ourselves, and if we were to stay longer we too would become Roy

© Norwich Evening News