Richardson’s saw booking increase by an unprecedented 25pc during the height of the pandemic – ordinarily targeting a five- to 10pc uplift year-on-year.

Richardson’s saw bookings increase 25pc during the pandemic staycation boom (Image: Supplied) Record levels of domestic tourism helped introduce holidaymakers to staycations on the Broads – with many now returning year after year.

“People came on boating holidays and fell in love with it, and it has now become part of their annual holiday portfolio,” said Greg Munford, chief executive of Richardson’s.

“It might not be that they stay for a week, but they will certainly book a short break.”

Greg Munford, chief executive of Richardson’s (Image: Supplied) Around a quarter of Richardson’s guests are new to boating holidays, with the majority having experienced breaks on Norfolk’s waterways before.

“You can almost liken it to ski holidays,” Mr Munford said.

“You get people who go skiing and absolutely fall in love with it; and if there is a holiday they are going to go on each year it will be a........

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