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My Word! The value of content in the age of AI

17 0
14.08.2025

New Delhi: The public square of the digital age has rarely been so crowded. The mighty arbiters of the written word—publishers, broadcasters, tenured professors—were once the sole custodians of cultural discourse. Then came the democratizing jolt of social media: billions of people suddenly gained the means to publish instantly to the world. That upheaval now seems almost modest beside the next leap—artificial intelligence capable of producing polished, seemingly expert work at the press of a few prompts.

When social media arrived on the scene, it immediately lowered the barriers to micro-publishing and sharing. In this new phase, AI lowers the barriers to sounding like an expert. A student, a freelancer, or a techie from a small town can summon, in moments, an opinion piece that could pass for the work of a specialist—or a speech fit for an academic conference. (True story: film director Shekhar Kapur told News9 at one of its summits that his cook of many years actually wrote a script for a Mr. India sequel using AI. The director’s verdict: it wasn’t bad at all!)

Back to my point. The arrival of this synthetic eloquence raises an........

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