The ‘Swasthy Mahila Shashakt Parivar’ campaign was launched in Madhya Pradesh’s Dhar on September 17. During a large public gathering, Prime Minister Narendra Modi urged citizens to adopt Swadeshi.

“Whatever you buy should be made in the country, whatever you buy should carry the sweat of a Bhartiya, whatever you buy should have the fragrance of Bhartiya soil," Modi had said. This call for Swadeshi is not new, as Modi has stressed it at many public programmes over the past several months describing it as the guarantee of a developed Bharat.

To connect citizens with this call, the BJP has outlined the ‘Viksit Bharat’ campaign. This campaign will commence on the birth anniversary of Pandit Deendayal Upadhyaya (September 25) and continue until the birth anniversary of former Prime Minister Atal Bihari Vajpayee (December 25), a symbol of Bhartiya pride. It will also include Mahatma Gandhi’s birth anniversary (October 2), celebrated with the purchase of khadi, as he was a great inspiration for Swadeshi.

Mahatma Gandhi defined Swadeshi as “the spirit that prompts us to use things and services available around us. The essence of Swadeshi is serving what is near with a sense of family". Pandit Deendayal Upadhyaya had stressed that “policies should prioritise village-based entrepreneurship and local production".

Vajpayee enhanced Bharat’s self-respect by his pride in........

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