6 August 2025, 09:37 | Updated: 6 August 2025, 09:38

By Victoria Collins

When we sit down on the sofa for a bit of evening TV nowadays, we're likely tuning into YouTube rather than ITV or Channel 4.

Yet, the rules which strictly govern the adverts you see on your screens don’t extend to YouTube.

Ofcom data shows that YouTube is now super popular with UK adults, coming in second only to the BBC and overtaking ITV. For children, it's the top platform. But scam advertising is now flourishing on these platforms without proper scrutiny.

Regulatory framework covering advertising online has not kept pace. Whilst TV and radio are regulated by the Advertising Standards Authority (ASA), online media giants have slipped under the radar, leading to a "two-tier system" that........

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