By Sally Henry

Britain’s travel habits are changing.

The British staycation is far from fading, but it is being reshaped by later decisions, tighter budgets and shifting preferences, creating a market that is less straightforward to predict or prepare for.

At Key Data, where we track thousands of UK short-term rental bookings, the numbers show that many travellers are holding off until the last moment to confirm their plans.

In the first half of 2025, one in three trips were not booked until just two weeks before arrival, and the average booking window is now a full week shorter than it was in 2024.

The long-established pattern of early deposits and forward planning is giving way to a more hesitant, last-minute culture.........

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