PR plays an increasingly important role in the path to net zero. Some of the main obstacles in the energy transition can be attributed to perception and communications problems.

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For example, the recently announced ‘Demand Flexibility Scheme’ incentivises households to rely more on energy derived from home solar panels or heat pumps, in order to lower their bills in the face of rising summer bills.

But whilst this sounds like an attractive proposal, many experts in the industry have criticised its myopic parameters.

Already the increase in Distributed Energy Resources (DER) like heat pumps and solar panels means that, without grid-edge technologies to monitor the peak loads at the Low Voltage (LV) level, households are at risk of power trips.

The grid was never designed for a two-way power flow that we’re now seeing with households becoming ‘prosumers’, feeding renewable energy back to the grid.

And already the grid is challenged at the High Voltage (HV) level with the volume of renewable energy generated. In 2025 alone, £1,467,023,332 was spent on curtailment.

But investing in grid-edge........

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