6 August 2025, 07:34 | Updated: 6 August 2025, 09:39

By Merve Ferrero

Loyalty is something we usually take pride in.

We stay loyal to our local baker who knows the bread we like, or the corner shop that kept us going during lockdown. Loyalty feels good - like we’re supporting something familiar, even personal.

But what happens when loyalty feels one-way?

New Zopa Bank research reveals that one in five Brits are still with the first bank they joined; often they signed up as teenagers for a free pen or piggy bank.

Even more surprising, over 40% have never considered switching, despite growing dissatisfaction with traditional banks.

Unlike the trusted baker or newsagent, your bank might not be giving you what you deserve in return.

Why do we stay with our bank?

Part of the problem is psychological: banking can feel “set and forget,” and switching accounts feels like a hassle. We have all our direct debits and payees setup, and we trust the big establishments........

© LBC