31 July 2025, 09:18

By Kate Halliwell

In the last few weeks, the Government launched its ‘Good Food Cycle’, setting out a vision for a more sustainable, more resilient and healthier food system.

This followed the NHS 10-Year Health Plan earlier this month, which includes a focus on moving from sickness to prevention.

The healthiness of diets is critical to the success of both plans; yet, currently, on nearly every measure, we fail. The latest national survey of people’s diets shows this stark truth. Adults are only getting around three portions of fruit and veg a day. While we should all aim to consume 30g of fibre to support our digestive and cardiovascular health, most Brits are only achieving 16g.

And, whilst most people have at least heard of 5-a-day, new research shows that only 7% of Brits are aware that they should be getting 30g of fibre a day. In fact, on average people think that they should be........

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