By Heejung Chung

I first came across Nara Smith – one of the most famous tradwife content creators - a few years ago.

In the video, she spends 2 hours making Coco Pops from scratch for her children. She is in an evening couture dress, full makeup, in a pristine kitchen. At first, I laughed at it, as did many others who wrote snide comments, “aren’t the children crying of hunger? Where are they anyway?”

But here’s the thing. There was something very alluring about it all. Especially for a full-time working mother who spends most days looking and feeling like she’s been hit by a bus, racing from one thing to the next, without a moment to call my own. Watching Nara felt like watching someone in another universe where time and energy were abundant, and the house cleaned itself, and children took care of themselves.

This is what we found in our recent Tradwife survey of 1,000 young women aged 18-34 in September of 2025. The majority of our respondents had negative views of tradwives, with two out of three thinking it has a negative impact on society. Very few (just 8%) were very likely to adopt tradwife lifestyles. Similarly, just a handful of........

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