24 March 2025, 12:07

By Dr Britta Matthes

Every five minutes, someone dies because of tobacco in the UK and an estimated 980,000 children tried vapes last year.

In recent years, you might have seen Big Tobacco talking about a “smoke-free future”, “a smokeless world”, and “healthier futures”. You’ve probably also come across their so-called “risk-reduced products”. Don’t fall for it. Who would trust an industry that spent decades lying? Big Tobacco knew the dangers of smoking yet publicly denied the harm—to continue profiting from addiction.

Our latest research from the Tobacco Control Research Group at the University of Bath on the Tobacco and Vapes Bill reveals a familiar pattern: the industry is working to weaken the Bill—just as it has with........

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