By Aengus Boyle

This is clearly an extremely challenging time to be a young person entering the working world.

The cost of living is rising, AI is already starting to reshape the labor market, and it can feel like just keeping afloat requires a huge amount of effort.

Given this backdrop, the push for side hustles and personal brands is understandably facing backlash as a toxic part of hustle culture.

While it's difficult to gain traction, social media offers an unprecedented opportunity unlike anything before, and that’s something we should celebrate, not demonise.

Today, the opportunity exists for anyone to start making content about their passions, to find communities of like-minded people, and to potentially turn those passions into legitimate streams of income. Is that something that can happen overnight for everyone?

No. But is it something that can happen for anyone who consistently puts in the work, experiments with different content formats, engages with their audience, and constantly strives to improve? Absolutely!

I’ve been working at VaynerMedia for the past 9 years and I’ve built the foundation of a successful career here. Because of that,........

© LBC