This article first appeared on Villamedia, it has been translated and republished with permission from the author

The battle for journalism's survival is being fought right now. And we're losing. While anyone with a smartphone can break news and AI can write articles in seconds, journalism clings to outdated practices and invisible standards.

The solution isn't new technology or flashier content; it's something we've had all along but rarely showcase: our ethical codes. Only by actively demonstrating these professional standards can we reclaim public trust and prove our irreplaceable value. If we fail to act, journalism will become just another voice in the digital noise, stripped of credibility and relevance.

The battle for the future of journalism is not new. We have been here before. In 1947, the press also faced an existential crisis. Henry Luce, publisher of Time magazine, established the Hutchins Commission fearing that press freedom in the US was at risk.

This was due to increasing ownership concentration, worsening financial conditions, and a focus on sensational news. The commission concluded journalists must embrace social responsibility and be transparent about their methodology. Otherwise, the public would lose trust.

Nearly eighty years later, journalism faces another existential challenge. This challenge is different in some ways, but shows striking similarities. There is still debate over media ownership and financial pressure. And, due to rising competition from online platforms and social media and the constant battle for attention, there is again a focus on........

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