News organisations have spent decades adapting to digital transformation, but do not have the same luxury of time to get used to AI.

That was the topline of Naja Nielsen's keynote speech at last week's Newsrewired conference. Nielsen is the incoming media director at SVT in Sweden, a new career chapter for her after spearheading digital transformation at the BBC through the pandemic, recent wars and elections.

She cited a 1967 BBC handbook chapter by David Attenborough, which detailed how it took 19 years to fully test and implement colour television. Technology is moving ever-faster, she notes: "We don't even have 19 months."

Nordic countries are ahead of the curve in implementing generative AI because they are, broadly speaking, widely........

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