The Sun outlined its three major growth areas, as it attempts to find a balance between high-volume traffic acquisition and deeper reader engagement.

Speaking at the Newsrewired journalism conference on 13 May 2025, Will Payne, director of digital, says the publication continues reap most of its digital revenue through programmatic advertising on Google Discover - the personalised content feed on mobile devices - and a "resurgent" Facebook.

With the advent of AI-generated search results depriving news websites of referral traffic though, the digital landscape is rapidly changing.

Sun's response? A new pursuit of membership, a strategic homepage refocus, and a dedicated video strategy.

The 'Sun Club' membership, launched earlier this year, targets the publication's most engaged users, offering access to exclusive content, commentary, behind-the-scenes........

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