From feeding reader sentiment to newsdesk to publishing reader-led articles, or authors responding directly to readers, bringing the audience into The Telegraph's journalism is an important part of demonstrating subscription value and making the readers feel heard.

The Telegraph uses its community content for feature-length interviews, Q&As with experts and informational pieces as well as live blogs and highlights, explained The Telegraph’s community editor Candela Orobitg-Baena and lead community moderator William Whittington at our Newsrewired conference last year.

For The Telegraph, the comments section on articles is the main place where readers come to share their contributions. Only subscribers can comment, and comments can be ‘liked’ but not disliked, which gives an indication of sentiment without the negativity.

"We have an online comment section in most of our online articles, so there’s a huge supply of comments and thoughts and opinions that we use daily," Orobitg-Baena explained.

"This is where our readers share their opinions - they’re very opinionated - their thoughts, and also their experiences, which are some of the most valuable because they might turn into a case study for a follow-up piece."

Whittington shared an example of how an article from etiquette expert William Hanson about The 16 telltale signs you’re more common than you think generated over 5,000 comments. Some of these were extremely detailed, including family history and standards that had been passed down.

"Due to the extraordinary amount of comments, and also the detail that some readers went into, we ended up producing a read........

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