Canada’s creative industries are a major success story. But too often our federal and provincial governments act like they aren’t aware of our economic and cultural contribution — the double bottom line.

Way back in 2017 the federal government launched its Creative Canada initiative and introduced tax credits to benefit film and television production. There was bold and necessary talk of “positioning Canada as a world leader in putting its creative industries at the centre of its future economy.”

But the initiative, which has excluded the marketing sector from the start, has since lost any momentum it ever had. The lack of impetus is frustrating because other nations are acting to boost their creative industries.

In June, the UK announced a £380 million investment in the form of targeted funding to support innovation, access to finance, R&D, skills and regional growth for film and TV, video games, advertising and marketing, music, and visual and performing arts. A signal that advertising and marketing sit right at the heart of the Government’s economic strategy.

Particularly in this “Made in Canada” moment, when the Government........

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