The Deal: Israel-based Talma Travel Solutions acquired Sydney's Bay Travel Group for US$10 million (£7.61 million), marking its first move into the Australian market.

The Strategy: This is the latest in an aggressive expansion spree. Talma has acquired companies in the US and UK, and plans more Asia-Pacific deals in 2026 to become one of the world's top travel management companies.

What Stays the Same: Bay Travel Group's leadership team stays in place. Managing Director Alan Wolf says the company's "values, vision and commitment to excellence will remain the same."

When an Israeli travel company starts buying businesses around the world, you know something big is happening in the corporate travel industry.

Talma Travel Solutions just made its boldest move yet — entering the Australian market by acquiring Sydney-based Bay Travel Group for $10 million. But this isn't just about one deal. It's about a company with serious ambitions to dominate global corporate travel.

And they're not slowing down.

Founded in 1987 and headquartered in Bnei Brak, Israel, Talma Travel Solutions has grown into one of the world's 25 largest travel management companies (TMCs). The company serves over 3,000 corporate clients globally and employs around 500 people across 15 offices worldwide, generating approximately $700 million in annual revenue.

But what makes Talma different is its aggressive acquisition strategy combined with heavy investment in AI and technology.

CEO Iya Magen has been clear about the company's vision: expand globally through strategic acquisitions while building cutting-edge technology that makes corporate travel management smarter and more efficient.

The Bay Travel Group purchase is just the latest in a remarkable series of deals:

2022: Acquired UK-based Norad Travel Group, establishing a European foothold

May 2023: Took majority stake in Miami-based Brickell Travel Management, entering the lucrative US market

October 2024: Acquired Blue Cube Travel in the UK, strengthening its British presence

May 2025: Acquired Solutions Travel in the US, gaining access to Spotnana's cloud-based travel........

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