The day before Bad Bunny kicked off his blockbuster residency that's expected to bring hundreds of millions of dollars to Puerto Rico while showcasing its rich culture, he posted a simple message: Shop Local.

The ethos is core to his 30-show concert series in San Juan which, after nine performaces exclusive to residents, will open up to fans from elsewhere -- what many Boricuas, as Puerto Ricans are known, are hoping will serve as an exercise in responsible tourism.

"It's an incredible moment for the island," said Davelyn Tardi of the promotional agency Discover Puerto Rico.

The organization conservatively estimates the residency will bring in some $200 million to Puerto Rico over the approximately three-month run, which falls during the typically less-trafficked summer months.

Azael Ayala works at a bar in one of San Juan's popular nightlife zones, telling AFP that business was already booming even though the residency was only in its first weekend.

It's "completely changed," the 29-year-old said, as crowds buzzed about La Placita where some bars were slinging Bad........

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