(VIDEO) Samsung Enlists a Real 'Tim Cook' From New Zealand to Troll Apple in New Galaxy Z Fold 8 Ad Campaign
Samsung New Zealand has released a new advertisement for the Galaxy Z Fold 8 starring a real estate agent named Tim Cook, using the coincidental name match to poke fun at Apple just days after the company unveiled its first foldable smartphone, the iPhone Duo.
The man in the ad, a property agent with Harcourts in Palmerston North, New Zealand, is not the former Apple CEO of the same name, though he bears a passing resemblance to him and is dressed in glasses and understated clothing similar to what Apple's real Tim Cook is known to wear. Samsung's clip opens with the caption "Tim Cook has an announcement. And for once, it's about Galaxy."
The spot mimics the cinematic, hyperbolic tone Apple typically uses in its own product launch videos. "Hi. I'm Tim Cook, from Palmy," the man says at the start of the ad, using a local nickname for Palmerston North. "And I'm reviewing my new Samsung Galaxy Z Fold8."
He goes on to deliver lines styled after Apple's typical marketing language, including "the future is here" and "with this phone everything changes." The ad closes with the man delivering what sounds like a scripted product endorsement. "This thing is the best of both worlds," he says. "Best phone I've ever had. You can quote me. Tim Cook from Palmerston North."
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