From a small village in the Netherlands to co-owning one of the most talked-about menswear brands, Ruben Onuha's story is an extraordinary journey of ambition and determination.

At just 22 years old, Ruben and his brother Samuel have transformed ICON. Amsterdam into a global name, known for its perfectly tailored menswear and innovative approach to fashion.

Starting with a shared vision, the Onuha brothers set out to build ICON. Amsterdam from scratch. The road was not easy;........

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