A video of Hungarian soldiers going off to fight in Ukraine and returning home in caskets is just one of many AI-generated posts that have appeared on Prime Minister Viktor Orban's social media accounts ahead of elections next year.

Orban, a nationalist who has been in power since 2010 in the central European country, is expected to face an unprecedented challenge from opposition leader Peter Magyar.

Ahead of the contest, politicians and their supporters across the political spectrum have used the technology, with Orban targeting the opposition, following in the footsteps of US President Donald Trump.

Trump has repeatedly posted fabricated videos, stirring online outrage.

Experts warn that because some AI content can generate very emotional reactions, the use of the technology could sway public opinion ahead of the poll.

Orban's backers have invested significant resources into AI ahead of the poll, expected in April.

One group, the National Resistance Movement (NEM) which backs Orban's Fidesz party, has in recent months targeted Magyar in mostly unlabelled AI-generated videos on social media.

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