India has reached a turning point in its digital evolution. The Ministry of Electronics and Information Technology (MeitY) has proposed draft amendments to the IT Rules, 2021, to regulate synthetic content, including AI-generated videos, images, and voices. The draft, open for public consultation until November 6, aims to make the creators and platforms behind such content accountable and transparent.

If adopted, India would become one of the first democracies to formally address the dangers of AI-driven misinformation. In a year when deepfakes have infiltrated politics, entertainment, and social discourse, the timing could not be more urgent.
At stake is something deeper than data or privacy; it is the integrity of truth itself.

The draft amendments would propose the following. One, to define “synthetically generated information” as content created or altered by algorithms to resemble authentic media. Two, they require platforms that create or host such content to label it clearly, for example, dedicating at least 10 per cent of visual space or the first 10 per cent of audio to disclaimers. Three, they mandate automated detection systems and user........

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