The Next Frontier For Faith Commerce

Thanks to the rising bandwagon of 900 new-age D2C brands, the Indian spiritual or faith commerce ecosystem has come a long way over the past decade

For decades, VCs found it difficult to invest in faith commerce. This is because the market was largely cash-based, fragmented, offline and culturally sensitive

India’s spiritual economy is estimated at approximately $60-70 Bn, while funding into spiritual tech companies has accelerated materially over the past few years

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Running out of pooja samagri just before an aarti is no longer the household crisis it once was. The missing camphor, flowers or diya can now arrive at your doorstep within minutes. A gemstone recommended during an online astrology consultation can be bought before the call is over. Even prasad and blessed products can travel from a temple to a devotee living in another city or country without any hassle.

Thanks to the rising bandwagon of 900 new-age D2C brands, such as Phool, Astroyogi, Japam, Sri Mandir and Vama, among others, the Indian spiritual or faith commerce ecosystem has come a long way over the past decade.

For decades, VCs found it difficult to invest in faith commerce. This is because the market was largely cash-based, fragmented, offline and culturally sensitive.

But times have changed. India’s faith ecommerce market has been successful in grabbing eyeballs. According to experts, India’s spiritual economy is estimated at approximately $60-70 Bn, while funding into spiritual tech companies has accelerated materially over the past few years.

Abishek Balendran, partner, SilverX Fund & Silverneedle Ventures believes the interesting bit isn’t that faith suddenly became a venture category. It’s that India’s digital infrastructure has finally........

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