Daily Livestreams Are Becoming Trade Media’s Most Undervalued Ad Buy

Shows like TBPN are turning concentrated audiences, connected hosts, and a steady stream of content into a powerful advertising package.

EXPERT OPINION BY VICTORIA WATTERS, CO-FOUNDER, DRY ATLAS

The daily livestreamed show has left Silicon Valley. Ecomm Cowboy goes live every weekday for DTC operators. Stabledash covers markets. There’s one for European tech and, by the look of the pitch decks circulating, one coming for nearly every trade with a budget.

It all started with TBPN, which OpenAI bought in April. Fewer than three weeks later, we saw the launch of MTS, which grew out of a16z’s New Media........

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