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Don’t Expect Massive Holiday Sales Growth This Year

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A new forecast from Deloitte shows that shoppers are continuing to pull back amid economic uncertainty.

BY REUTERS

Photo: Getty Images

U.S. holiday sales are projected to grow at their slowest pace since the pandemic, Deloitte said in a forecast released on Wednesday, as macroeconomic uncertainties weigh on consumer spending.

Holiday shopping is a critical sales driver for retailers, especially amid uncertain demand and persistent inflation, compounded by the lingering effects of U.S. President Donald Trump’s volatile trade policies.

Retailers, in recent weeks, have issued mixed forecasts heading into........

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