This McDonald’s Video Campaign Undoes the Lazy Gen-Z Narrative. Here’s Why You Should Be Lovin’ It

The fast food company filmed a documentary style campaign to celebrate younger workers.

BY KIT EATON @KITEATON

Photo: Courtesy McDonald’s via Leo UK

One major narrative thread winding through the stories written about Gen-Z and the workplace is that they’re seen as lazy, uncommunicative and not at all keen to step up and deliver when businesses need extra effort. But a new video campaign by McDonald’s in the U.K. and Ireland tries to tell a different story. It celebrates Gen-Z workers, and showcases how they’re critical to keep McDonald’s operations running—all while showing that Gen-Z really can communicate, and........

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