After Building a Viral Media Empire, Jonathan Skogmo Is Betting on Real Life
After Building a Viral Media Empire, Jonathan Skogmo Is Betting on Real Life
The ultimate luxury? Something an algorithm can’t recommend.
EXPERT OPINION BY ELI LIPPMAN
Jonathan Skogmo. Photo: Getty Images
When Jonathan Skogmo founded Jukin Media out of his Los Angeles apartment, the term “user-generated content” barely existed as a commercial strategy. Most saw viral internet........
