In our new Metrics That Matter series, we kick off with a look at customer referral rate: how to measure it, how to boost it.

BY BRIAN CONTRERAS, STAFF REPORTER @_B_CONTRERAS_

Photo illustration: Inc. Art; Getty Images; Unsplash

About six years ago, the New Orleans-area construction company Perrier Esquerré Contractors got a call from a veterinarian who was thinking about........

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