Apothékary founder Shizu Okusa is expanding beyond products with a $10,000 wellness retreat.

BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON

Apothekary founder Shizu Okusa. Photo: Courtesy company

When serial entrepreneur Shizu Okusa heads to the Four Seasons Kyoto for a weeklong stay this fall, her trip will not be a typical vacation. There will be no shopping excursions; no meals at one of the hundreds of Michelin-star restaurants in the city. The plan is to disconnect with meditation, hot springs, forest bathing, and tea ceremonies—with more than a dozen of her customers.  

The founder and CEO of Apothékary is expanding the reach of her herbal medicine business from packaged remedies into experiential ones “in a time that people need it the most,” she says. Her company is hosting its first-ever customer retreat, which has been dubbed the Journey East and is inspired by Okusa and her parents’ Japanese heritage. The trip will include a curated group of 15 people, selected by application, and will cost each........

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