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Reform UK MP Condemned For Claiming There Are Not Enough White People In TV Adverts

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25.10.2025

Sarah Pochin with Reform leader Nigel Farage and fellow MP Lee Anderson.

A Reform UK MP has been condemned after she claimed there are not enough white people in TV adverts.

Sarah Pochin said it “drives me mad when I see adverts full of black people, full of Asian people”.

The Runcorn and Helsby MP said she blamed “the woke liberati that goes on inside the arty-farty world”.

Labour have called on Nigel Farage to condemn his party colleague over her remarks.

Pochin was appearing on Talk TV when a called called Stuart rang in to ask whether Reform would “look at the representations of the demographics of TV and public advertising”.

He said: “We’re getting to the point where adverts don’t represent what this country looks like and the positive demonisation of white people, just portrayed as criminals or inadequate.”

Pochin said: “I think Stuart’s absolutely right. It drives me mad when I see adverts full of black people, full of Asian people, full of people who are........

© HuffPost