It's that time of year again – John Lewis' new Christmas advert is here

John Lewis has unveiled its annual Christmas advert and it’s safe to say it’s another real tear-jerker.

While in recent history, the retailer’s festive campaigns have featured cute (and, indeed, very marketable) mascots like Snapper the venus flytrap, Edgar the dragon and Moz the monster, the ad for 2024 took a very different approach, telling a real human story about two sisters over the festive season.

This year’s ad takes a similar approach, this time focussing on a father and his teenage son who have seemingly drifted apart, but........

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