Joe Wilkinson as Phil in Waitrose's latest Christmas ad campaign

Joe Wilkinson has admitted he’s planning on giving Waitrose a wide berth for the rest of the festive season.

Earlier this month, the Celebrity Traitors star was unveiled as the star of the retailer’s new Christmas advert, which takes the form of a miniature rom-com, featuring an appearance from Love Actually’s own Keira Knightley.

Waitrose’s ad has proved to be many viewers’ favourite festive campaign of 2025, racking up more than 800,000 views on YouTube alone since it premiered.

During Monday’s edition of

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