A still from Coca Cola's new Christmas advert

Coca Cola has spoken out after facing backlash for using generative AI in its Christmas advertising this year.

Last year, the drinks brand – whose annual festive clips are considered by many to be a major part of the holiday season – was met with criticism when it unveiled a series of ad spots that were made using artificial intelligence.

Despite the controversy, Coca Cola has once again gone ahead with AI-generated video for its 2025 ads, which was created entirely with these tools.

Coca-Cola’s annual Christmas advert is AI-generated again this year.

The company says they used even fewer people to make it — “We need to keep moving forward and pushing the envelope… The genie is out of the bottle, and you’re not going to put it back in” pic.twitter.com/g1dogxS8Tq

Again, the ad has come under fire on social media for a variety of reasosns.

In addition to highlighting the ethical issues of relying on artificial intelligence rather than human creators, many have also lambasted the quality of the finished product, comparing it unfavourably to other similar clips made by real animators.

Flexing that you put even more people out of a job is CRAZY, especially when this isn't some metaphorical genie and is a technology forcing slop onto people

And surprise surprise it still looks horrendous. A company that earn 47 billion in revenue in 2024 can't be assed to pay a few million to a team of........

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