Damson Madder

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In the 5 years since its launch, Damson Madder has had its fair share of viral and cult hype alike, and for good reason.

Beloved of fashionistas all over, the British brand prioritises sustainability with practices like using recycled and deadstock fabrics in their clothes, and using more organic cotton with every year that passes.

It’s not just their methods that are worth your attention, but their designs too – the Damson Madder look is all about quirky, eye-catching detail without being twee or saccharine.

From what’s new to their bestsellers, these are the very best buys that have sailed straight to the top of my wish list.

1) Juli Jeans - Wavy Seams

Starting strong with these quirky jeans, the curvy seam detailing gives this pair a little something extra.

2)

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