Gaelic is no longer just a marker of heritage — it’s becoming a powerful tool for innovation, identity and economic growth. Across Scotland, entrepreneurs are weaving language into the fabric of their businesses, proving that cultural depth can be a competitive edge says Rachel Ross

Scotland’s languages tell stories of place, people, and pride. We often reference them with a sense of historic nostalgia, places that time has forgotten that belong in family history and tradition. Increasingly, however, they also tell stories of innovation. From global whisky giants to artisan creatives, across the Highlands, Gaelic is emerging not just as heritage but as a living asset, one that gives brands authenticity, emotional depth and market distinction.

Across the world, brands tap local language to convey meaning: Moët & Chandon’s French elegance, IKEA’s Swedish simplicity. In Scotland, Gaelic names have long graced global brands: Talisker, Laphroaig, Ben Nevis, evoking wild landscapes, craftsmanship, making something from our wild resources. For whisky, tourism and luxury sectors, Gaelic offers what marketing can’t fabricate: a direct sense of origin and a feel and sense of a real place.

But now entrepreneurs are pushing further: using Gaelic not just as a badge but as a business framework. The Cruthachadh Chothroman – Shaping Opportunities pilot, run by Elevator in........

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